SUPPORTING GRAPHICS WITH GREAT PHOTOGRAPHY

In this article we look at how professional photography can assist with promoting corporate brands.

Supporting Graphics with Great Photography

Photograph: Sergey Zaporozhets (Behance.net)

With an increasing number of freelance photographers now available it is very easy to confuse the services on offer - after all, a lot of the traditional skills associated with photography, such as dark-room processing are rarely used. We're now in the digital era where anyone with a digital camera and Photoshop can have a go at being a photographer. With this in mind, it can be hard to find a photographer with real commercial experience.

The best advice I can give is to ask your graphic or web designer as they will certainly know of someone. You can also use portfolio/portal websites, such as Behance.net to see previous work from photographers and artists.

The end result should leave you totally confident that your brand can be promoted through the use of the photographs. For example, if a fashion company we're looking for a photographer, the photograph above could potentially be ideal for use on promotional material. The small details in the photograph, such as the man turning to look at the woman and the womans confident walk show that the photograph has not just been "taken", its been very well thought out.

Just as with Graphic Design, Photography needs to be well executed in order to give out the right messages and achieve the right goals.

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