Corporate Graphic Design UK

GRAPHIC DESIGN AND VALUE BEHIND BRANDS

Are we suckers for marketing or is there really value behind a brand or corporate identity?

Photograph: London Flash Cars (Flickr.com)

Cars a prime example of how we can question this. There is a quality and performance difference between a cheap car and something really high-end, but does the difference really justify the cost?

With cars, for me, its all about budget - the more you can afford the better the car you will buy. Firstly, everyone wants the best - they may not admit it, but its human nature to want the best. Secondly, I feel your car makes quite an important statement about where you are in life. However, if these two factors weren’t an issue - I’d probably go for the cheapest of the safest cars on the market.

With graphic design services the line between high-end and budget services can be very vague. You have to judge which graphic designer to use based on their past experience and portfolio, but even when you do this, you do not truly know whether or not the services they provide will be what you expect.

When buying a car, you can see what you’re buying before parting with cash. With graphic design you’re placing your trust in a persons skills - the best advice I can give is to spend time discussing your requirements and “interview” potential graphic designers before commissioning the project.

Do not ask a graphic designer to quickly come up with some ideas for you before commissioning the project, this will not give a real impression of what they will do with your project and, most importantly, if you do not like the work, you will be inclined to go elsewhere rather than working with the graphic designer to come up with exactly what you’re looking for (which is what happens when you pay for the service).

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